I used to believe that the only way to achieve success as a musician was to grind endlessly—trading time for money through an exhausting cycle of one-on-one lessons and gigs that barely paid enough to make ends meet. It felt like a never-ending hustle, leaving me drained and wondering if I would ever have the time or financial stability to truly enjoy my passion for music.
But everything changed when I discovered
"The 10 Steps to Create a Profitable Online Music Business."
This system became a game-changer for me. It allowed me to break free from the constant grind and transform my skills into scalable revenue streams. I learned how to package my expertise into offerings that could work for me—even while I slept. Not only did I start earning more, but I also found the time and freedom to focus on the things that truly matter: my artistry, my family, and my well-being.
This transformation didn’t happen overnight, but with the clarity, strategy, and tools from this framework, I finally created a business that aligned with my values and supported my dreams.
Now, I’m here to share that same system with you—because I know how life-changing it can be to reclaim your time, scale your income, and design a life that fulfills both your creative and financial aspirations. It’s your turn to take the leap and build a music business that supports the life you’ve always wanted.
I’ve packed this offer with tools and bonuses designed to remove every barrier between you and your success, including:
→ A comprehensive workbook to guide you step-by-step through building your online business so that you stay focused, take consistent action, and create a clear path toward a sustainable and scalable music business that aligns with your goals.
→ Video training and template showing you exactly how to package your skills and create scalable revenue streams so that you can earn more, work less, and focus on the creative and personal pursuits that matter most to you.
→ 1:1 Deep Dive Strategic Implementation Session with Fabiana, where you can get personalized feedback from me so that you gain clarity, overcome obstacles specific to your situation, and leave with a customized action plan to confidently build your profitable online music business.
You don’t have to stay stuck in the grind. With the right strategies, tools, and mindset, you can transform your music career into a thriving, scalable business that supports your dreams.
When I started, I was working 60+ hours a week, feeling trapped and overwhelmed. But within months of implementing these 10 steps, I...
Now, I’m sharing this system with you—so you can skip the years of trial and error I went through and build a business that’s as fulfilling as it is financially rewarding.
There’s a lot of advice out there promising to help musicians build profitable careers, but so much of it is outdated or overly simplistic. It might have worked a decade ago under specific conditions, but the landscape has changed—and most of those tactics just don’t cut it anymore.
Here’s the truth: If you can’t repeat a system and make it work for you in a variety of contexts, you don’t really own it. A flashy, one-off win doesn’t create sustainable success. What you need is a model that’s built on solid principles—a framework that works consistently, regardless of trends.
That’s why I created the 10 Steps to Create a Profitable Online Music Business. This isn’t about quick wins or random tactics; it’s a proven, repeatable system designed to help musicians like you build thriving, scalable businesses.
STEP 1
Consolidate your skills, experiences, and passions into a service that solves problems and positions you as an expert.
STEP 2
Identify your ideal clients' pain points and desires to craft messages that resonate. Ensure your offerings align with their specific needs.
STEP 3
Create scalable offerings like group programs and digital courses that generate income without trading time for money.
STEP 4
Move beyond the traditional musician's mindset of overwork and scarcity. Embrace abundance and see the limitless potential in your online music business.
STEP 5
Learn effective marketing strategies to attract and retain clients without overwhelm. Position your services to consistently bring in new business.
STEP 6
Set up efficient systems and tools to automate tasks and streamline operations. Focus more time on making music and serving clients.
STEP 7
Price your services confidently based on the value you provide. Attract clients who appreciate your expertise and are ready to invest.
STEP 8
Create consistent workflows and frameworks to streamline client delivery and daily operations. Build systems that ensure quality while saving time.
STEP 9
Learn how to expand your business and impact sustainably. Grow your revenue while maintaining quality through strategic scaling.
STEP 10
Design a business that gives you freedom and flexibility. Create success while prioritizing what matters most in your life.
No! This training is beginner-friendly and designed to help you, regardless of your experience level. I’ll walk you through each step, breaking down complex ideas into actionable strategies.
You don’t need a massive audience to succeed. The training focuses on identifying your unique skills and building a sustainable business model that attracts the right clients, even if you’re starting from scratch.
While results vary, many participants have doubled their income, created scalable revenue streams, and built thriving businesses that align with their artistic and personal goals. This training gives you the tools to make similar transformation
From 2016 to 2021, I served as the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program, where I led initiatives that helped musicians launch businesses and earned the program national recognition as a top-ranked offering in the field.
In 2020, while still in academia, I launched my online mentorship program, using the Musician’s Profit Umbrella® method to help musicians worldwide scale their businesses. By 2021, I transitioned fully into my coaching business, focusing on supporting musicians in unifying their skills, scaling their online ventures, and designing lives of rapid financial growth and meaningful purpose—all while prioritizing my performing career, speaking engagements, family, and overall well-being.
Here’s a reminder of everything you get today for just $27:
A comprehensive workbook to guide you step-by-step through building your online music business.
Video training and templates showing you how to package your skills and create scalable revenue streams.
1:1 Deep Dive Strategic Implementation Session with me, where you’ll get personalized feedback and clarity.
The choice is yours. Either way, the ball is in your court, and I’m cheering you on.
Fabiana